Pancreatic Cancer Canada

Pancreatic Cancer is one of the deadliest cancers and most people are unaware of its common symptoms. To grab viewer’s attention and raise awareness about the disease, my creative team and I created a 3D model of a pancreas and quickly realized that it looked like something else! Leaning into this risqué comparison, my team and I created eye-catching web videos, quirky radio spots, and OOH content that ran across Canada. The campaign was a huge success — ultimately leading to an enormous increase in donations and most importantly, symptom awareness.