Blizzard

As a Producer at Droga5, my team helped launch the new Overwatch video game in a BIG way. We worked with expert fabricators to create massive action figures of three popular characters. Each figure was revealed at the exact same time in three different locations and timezones — Los Angeles, Paris, and Busan, Korea during the annual BlizzCon event. Fans anticipated the reveal with tons of photo and video social content including a “making-of” video.