Dixie

As a Producer at Droga5, our client Dixie enlisted us to grab consumer’s attention and keep it. With the brand slogan “be more here” we quickly recognized that it is nearly impossible to be truly present with your friends and family when you have access to cell phone reception and the internet. To solve this problem we found three deadzone areas in California and worked with local eateries to create pop up “Dead Zone Diners” — unique spots where you had no choice but to stay off your phone, be present, and enjoy the moment. The events include an exclusive demo with chef Carla Hall, a first date experiment with Buzzfeed editors, plus tons of photo and video content.