Zola

As the Executive Producer for Schaaf Agency, I led the Zola project from ideation through production and delivery, ensuring a seamless process from start to finish. As the key liaison between internal creatives, the client, and the production company, I managed all communications and maintained alignment between all teams.

To launch, we created a stunning :60 and :30 commercial, illustrating that romantic relationships are not always linear, but rather a journey of ups and downs that should be celebrated. To help further celebrate the idea that love takes on many forms, we commissioned 6 fine-artists to each create a “wedding bouquet” sculpture that interpreted a real-life love story. The pieces were displayed at a flower shop in Brooklyn, NY the week of Valentine’s Day.