Telus

As the Senior Producer on Telus, my team executed 360 campaigns and evergreen content to support new technologies and brand offerings.

To introduce 4K HDR, we took viewers under the sea where colors and movement best illustrated the new technology. The live action was shot underwater with stunt divers, waterproof materials and a full underwater crew. The deep sea environment and creatures were all created with CGI. The spot aired on national Broadcast TV in Canada.

To advertise Telus’s Pure Fibre internet technology we enlisted the energetic brand spokesman, Danny. The quirky scripts and comedic acting showed families across Canada how they could all enjoy streaming access at home and still get along.