General Electric

While a Senior Producer at Conde Nast, our team was challenged to elevate GE Cafe Modern Glass products. Leveraging the existing Bon Appetit social following and iconic Vogue aesthetic, we collaborated with three renowned chefs to throw intimate dinner events. Special dinner guests enjoyed chef-curated menus and were able to view the stylish kitchen appliances used to prepare the exquisite meals. Content to tease the event and advertise the brand messaging included video content with each chef, custom native articles and photography.